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Business Awards: Blow the judges away

Whether you started up your business relatively recently, or you’ve been established for several years and whether you’re a local SME, or a large international organisation, making the most of opportunities to showcase your venture and have your accomplishments and successes recognised is essential.

Business awards are not just about the sharp suits, high heels and trophies; they are about so much more than that and they can really benefit your business’ brand and reputation.

Benefits range from industry recognition to raising your profile and from gaining exposure to national and local press to building invaluable networks made up of peers and professionals who you may be able to collaborate with further down the line.

When entering awards, most businesses look forward to the possibility of standing up on the stage to accept an accolade. However, before this even becomes a possibility, you must convince the judges that you are worthy of winning.

Over the years, we have had the pleasure of supporting many different awards, by way of sponsorship or by joining the judging panel, for example. We are always thrilled to be involved in the celebration of innovation and best practice within our local, regional and national business community.

This year, we are supporting the 21st annual Hunts Post Huntingdonshire Business Awards 2018. We have once again chosen to sponsor the ‘Business Development’ category and I will also reprise my role on the judging panel. The Business Development award recognises businesses who demonstrate the ability to improve performance or prospects by making the most of new opportunities.

You can read more about the launch of the awards here and find out more about our involvement with them, here.

Judging is never easy, particularly when the calibre of entrants is always so exceptional, but what exactly is it that we look for…

1.  Passion is imperative

Bear in mind, when putting together your entry, that as judges we have many submissions to read through. So, it follows that you need to make yours memorable! Let your passion shine through; write with conviction and enthusiasm and give us a reason to care about your business and what you have achieved. Get a friend, relative or someone else outside of the business to read your entry; if they don’t feel your passion coming through, then chances are we won’t either.

2. Keep the criteria in mind

When putting your submission together, keep in mind the criteria for the category that you are entering. We want you to be passionate, but it can be too easy to get carried away and forget about the question/s you are supposed to be answering. Make sure your entry is focused and that the information you provide throughout is there for a reason!

3. Evidence your claims

Wherever you make claims about your business, make sure you provide evidence to back them up. You can tell us that your business is the best in the world, but if there is no evidence to support that, how can you expect us to believe it. Strong supporting material, including pertinent facts and figures, will help us to judge your business more fairly and better evaluate the impact of your activities.

4. Learn from the process

It is not just us who can learn about the business from your entry, but you as well. Entering awards provides you with the perfect opportunity to profile your business from the inside and many report finding the process a great eye- opener. If nothing else, you might just come away with a better understanding of your operation, your employees, how far you’ve come and exactly where you’re headed.

The gala awards ceremony will take place on Friday 2nd November at Burgess Hall, St. Ives and will be hosted by Stuart White. Entries are open until 5pm on 7 September 2018. To find out more about the awards, which categories are available to enter or to download an entry pack, click here.

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